As per a recent market study, the global market for Medical Spa estimated at US$12.2 Billion in the year 2020, is projected to reach a revised size of US$25.9 Billion by 2026, growing at a CAGR of 13.5% over the analysis period. Source- Researchandmarkets.com
Clearly, the medical spa industry, also known as medical spa or medispa, is looking up again after a two-year pandemic-induced lull.
But is your med spa lead generation strategy positioned to take advantage of this growth? If not, it’s time you get on board!
As per the forecast, more people will be visiting medical spas for treatment in the coming years and that means more potential clients for you to win over.
So what does all this mean for your business?
It means that if your digital marketing efforts don’t have a solid lead generation strategy in place, you could be missing out on a lot of potential new customers.
If you want to know how to get started with lead generation for your medspa, read on.
Medspa lead generation is the process of generating qualified prospects for your medspa business. In the case of a med spa, these prospects are prospective patients or clients who are interested in getting treatment in a relaxing spa environment from professionals like yourself.
Book a call with one of our medspa marketing experts to show you how we can help boost your medical practice sales.
There are many reasons why generating qualified leads is important for your medspa business’ success. Here are just some of them:
The first obvious reason is more potential customers. Lead generation helps you generate targeted prospects that have a high probability to turn into customers.
This is because leads are prospects who are already interested in your services. They are therefore more likely to convert into paying clients.
Second, it helps you build credibility. When you start generating leads, you begin building trust among your target audience.
As a result, you become more credible and trustworthy. And as we all know, credibility is one of the most powerful tools in any marketing campaign.
Thirdly, it helps you generate brand awareness. By increasing visibility, lead generation helps you gain recognition among your target customer.
And once you gain their attention, you can use your reputation to make sure that they choose you over your competitors.
Finally, it helps you increase conversions. Once you have generated enough leads, you can focus on converting them into paying clients.
One way of converting them faster is by offering them special offers and discounts.
Now that we know what medspa lead generation is and why it’s so important for your medspa company, let us now look at some ways to generate leads:
Your digital marketing strategy to generate leads can employ two channels:
Organic lead generation involves driving users to your website via search engines like Google or Bing. Organic traffic is free and effective because it gets you highly targeted visitors to your site. Once you have them on your site, all you need is a good lead capturing mechanism on your site to collect their email addresses or phone numbers.
You need to have a sound knowledge of Search Engine Optimization (SEO) to be able to succeed in your organic efforts. However, you can get started even with some basic knowledge and learn as you go. Here at Medspa Marketing Agency we can help with your medspa SEO campaigns.
Identifying what keywords to target and the ability to formulate a content strategy to dominate the search results are key to a good SEO strategy for lead generation. This is called content marketing and is a part of your overall SEO strategy.
Quality content creation is the next piece of the puzzle. It is very important to have quality content on your website or blog in order to gain the trust of your prospective clients. There are many ways to generate high-quality content. One way is to write articles and blog posts. Another method is to create videos related to your business.
The best thing about SEO is that it costs almost nothing. However, the downside is that you need a lot of patience and time for your SEO efforts to bear fruits. It could be weeks or months before you notice anything tangible.
Organic Social Media Marketing
Another effective way to generate leads for your medical spa business is through organic social media marketing. Social media sites like Facebook, Twitter, Instagram, LinkedIn, etc., allow you to connect with your clients and prospects. While this can be free as well but as a new business, you may have limited reach or exposure and may have to opt for paid social media ads to tap into your targeted customers on social media platforms.
Paid traffic requires you to spend money to drive targeted traffic to your website. There are many different types of paid traffic including banner ads, display ads, email campaigns, pay-per-click advertising, and social media marketing. All of these medspa advertising methods are very effective in generating quality leads.
One of the benefits of the paid lead generation process is that the results come much faster than organic lead generation. Paid traffic also allows you to test out various ad copy, landing pages, and offer prices to see which one works best for your business.
Here are some of the ways you can generate leads through paid channels:
One of the most popular forms of paid traffic today is Google AdWords. With Google AdWords, you create an ad that is displayed when someone searches for a particular keyword. The advertiser pays only if someone clicks on the advertisement and lands on his/her website.
Whether you like Facebook or not, over 69% of Americans are on Facebook making it a platform that you cannot afford to pass. Advertising on Facebook is also comparatively cheaper and more effective than other advertising platforms.
Instagram is a really huge social platform where your potential leads may be lurking. With over 1.22 billion users and the majority age demographics of people between the age of 18 and 34, jumping into Insta advertising seems very obvious.
Twitter has over 300 million people on the platform and it’s growing fast. And 30% of users are women making it a great potential source for hot leads.
You can also partner up with affiliate marketers who promote your business by sending them traffic from your website. Affiliate marketers make commissions based on sales generated by the people they refer to your website.
Finally, another great way to generate leads for medical spas is via email list building. Email lists are extremely powerful because they provide you with a constant stream of qualified leads. They are also cost-effective since you do not have to pay for each individual subscriber. You can create a landing page for your paid ad campaigns and collect emails there.
Once your lead generation efforts get you a decent amount of potential patients, the next step is to convert them into paying customers. So, here comes the second steps:
Lead conversion is the process of turning leads into paying customers. It includes nurturing the leads until they become ready to buy. It is a continuous process where you keep improving your marketing efforts so that more and more leads turn into paying customers.
Nurturing means keeping track of all the leads that you get. You should nurture each lead separately. Some leads might require immediate attention while others can wait for some time.
A nurturing plan helps you manage your leads effectively.
Nurturing is an important aspect of any marketing strategy. It is one of the most crucial steps towards converting leads into paying customers.
Lead nurturing and conversion through email marketing
Email marketing is another great tool to nurture your leads. You can send personalized messages to your leads using email marketing software. These messages include information about your products and services. This keeps your leads engaged with your brand.
Email marketing is proven to have a high conversion rate. According to studies, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. Source – Hubspot
Social Media for nurturing leads
It is important to use social media channels such as Facebook, Twitter, LinkedIn, Pinterest, YouTube, etc. to communicate with your leads. Your followers will appreciate it if you interact with them regularly via social channels. Also, you can share valuable content related to your business. This increases your chances of getting new leads.
Lead generation tools are software and platforms that automate lead generation. With these tools, leads can be generated from multiple sources, including landing pages, social media, etc. Using these tools you can further nurture and convert them into customers.
Your medical spa marketing strategy will not be as effective as it should be without using such tools. There are lots of free lead generations tools available online that you can use in your marketing efforts.
Here are a few examples of platforms :
These are just a few examples. There are many other lead generation tools available online. Make sure you choose the right ones depending upon your needs.
There are many ways to generate leads for your medspa. The choice depends upon your budget and resources. Once you have decided what works best for you, make sure you implement it consistently.
A word of advice though – if you are just starting out, you might want to combine both paid and organic methods to generate leads. However, once you gain experience, your lead generation plan might want to focus on generating leads organically as this method has higher conversions and costs less in the long run.
Your healthcare digital marketing efforts for lead generation will only work when you follow a well-defined strategy. And If you don’t know how to go about it, we recommend that you hire a professional lead generation company to help you.
There are three main types of leads – cold, warm, and hot leads. Cold leads are the ones who are not aware of your business but are potential customers. Warms leads have already heard about your company through your website or social media handles. Warm leads are people who have expressed interest in your service but haven’t yet purchased anything from you. Hot leads are more engaged and are further down the sales funnel. They may have even booked a demo or may have expressed a strong interest in your solution.
Lead generation helps you find more potential clients. It also allows you to target specific groups of people based on their interests. This makes it easier for you to reach out to them.
Not really. Some leads may not be interested in buying from you. So make sure you segregate those leads to don’t waste time and resources on them.
Yes! Social media is a great way to generate leads. You can post interesting articles, videos, etc. on your social media accounts. You can also ask questions on forums and answer them.
No. As a business owner, you don’t need to spend money on buying leads. There are ways to acquire them organically. However, if you are looking to save some time and effort, there are companies that sell qualified medspa leads.
Start your lead generation campaign where most of your prospective clients hang out or seek your services. For example, in the case of medspa clinic, they would probably go to search engines like Google or Bing. In this case, you might want to create a professional website with all the relevant information regarding your clinic. You may also want to add CTA and have lead collection forms.
The following are some of the best practices for lead gen:
1. Use high-quality content
2. Post regularly
3. Be patient
4. Target the right audience
5. Create a call-to-action (CTA)
6. Track results
7. Measure ROI
Yes, it is. Emailing leads is one of the best ways to convert them. You should send emails to your prospects with content that they would like to read. Also, make sure that you follow up with your prospects after sending an email.
If you WANT to scale your medical practice and attract more patients book a strategy call today.